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VELUX Open Innovation, 2023

QR traceability for VELUX windows

  • Open innovation
  • Business model
QR traceability for VELUX windowsVELUX Open Innovation, 2023

One QR code per window, opening a direct channel for a business-to-business maker. 3rd of 148 participants.

The work

VELUX sells windows business to business, so the people who end up living with them aren't its direct customers.

VELUX Open Innovation · Case competition · 2023

What I did

  1. 01Proposed a QR code on each window that traces it back to VELUX.
  2. 02Used it to open a direct channel to the people who own the windows.
  3. 03Pitched it to VELUX management.

Results

  • 3rd of 148 participants
  • Pitched to VELUX management
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